30 May 2020

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SME Growth

How to Choose a Growth Strategy for Your Small Business

The history of small businesses that grew into giant enterprises is well-documented. Here are a few examples to consider: in 1977, Anita Roddick took a GBP 6,800 bank loan and began selling skincare products made by her and her daughters at home using natural ingredients.

Santosh Nair

Are you the CEO of your Company?

As we tread on the path of our entrepreneurial journey, each one of us has a very crucial role to play.

One of the most important roles in an organization is that of the C.E.O.(I'm sure you will read it as Chief Executive Officer). But WAIT, it’s not that! 

We need to re-designate ourselves to be the CHIEF ENERGY OFFICER (C.E.O.)!

How to make best use of virtual assistance for start ups

Starting out on a new business venture can be both exciting and challenging. A large number of startups fail in their quest to fulfill their potential because of gross mismanagement. Founders or co founders often carry way too much responsibility on their shoulders handling all aspects of the business. As a result they are often unable to focus on their core business activities of product development, sales and marketing strategies thereby compromising the final output.

Since startups cannot afford to hire a large number of people to overlook all aspects of the business, it is the founder or co-founders have no choice but to be efficient multitask jugglers. This can sometimes lead to a situation where the core team players of the startup are spending more time of random tasks while not focusing enough attention on their products and services which are the crux or the lifeline of their business.

How SMEs Should Tackle Price Wars

In this era of global competiveness price wars are increasingly becoming the Achilles heels of all business enterprises. While bigger organizations with well established brands are slightly better placed in confronting the price wars, small and medium enterprises with shoe string budgets tend to get greatly affected by the propping up of rival companies’ adamant at selling similar products as reduced prices in order to establish the market.

Facing Retail Revolution: Options for MSMEs

Dr. Manmohan Singh said, in his address to the nation on 21 September 2012 made an attempt to justify ‘reforms’. His speech and arguments summed up the entire debate on economic reforms that he is currently pursuing in areas such as FDI in multi brand retail and reduction of subsidies.

Strategy Planning - a Must for Start-ups

With the growing entrepreneur ecosystem and small and medium enterprises (SMEs) in India, proper planning in strategy and execution is most important for business growth and to survive in the market.

Road to Success is Through Research

Entrepreneurs from the small businesses category usually have a tremendous need for research. Almost every growing business requires efficient, prompt and comprehensive research. But most entrepreneurs do not understand how to effectively execute the marketing research & analysis process to meet their business goals.

Marketing research for small business owners who have witnessed the fact that they are running a growing business, must have to execute an in-depth strategic marketing analysis, which could allow them to understand their current position in the marketplace, identify opportunities to increase market share, and get a better understanding of the customers as well as competition. It will also assist in making tactical decisions based on facts rather than intuition.

Tips for Scam Free Business Process

The ultimate objective for any business owner with regards to the business operations always revolves around creating a transparent and flawless business process.

The ideal objective behind such mandate is to keep the business completely free from any kind of financial fraud that can tamper the company’s growth.

Every entrepreneur wants no vulnerability in the business process. But, even if they think they have taken every precaution to avoid fraud, their business still could be susceptible to scams. There are literally dozens of scams that can target small business owners at any time, and they come from the whole spectrum of sources: email scams, fax offers, phony phone calls and not to mention internal threats from staff.

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