19 June 2019

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Marketing Prescription: Never make mistake to discount quality

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Marketing Prescription Series

Ashwin Merchant

'Never make mistake to discount quality'

First decide on customers, their pocket power, make product suitable for purchase appeal to your customers, than make quality that supports affordability of buyers, its OK. But, if a good quality product somehow does not find buyers than by discounting quality and so the price of the product, it is impossible to sell the same product to the defined market. Quality today means value customer is ready to pay in terms of price.


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Earlier in the Series: Distinguish or Die

Make Yourself Unmatched


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