Tapping the SME Traveller Segment
Be it due to customer’s maturity, business maturity, newer business dynamics keeps on coming in. The biggest change in the travel business has been witnessed due to the advent of Internet.
Internet has registered a great success story in the travel business. Considering the present market trends, Internet will play even more important role in bringing the seller and buyer together in the travel business. It will also act proactively in managing the entire market dynamics.Different segments such as high profile individuals, small businesses etc have different needs such as quality holiday, travel experiences, value for money or personalized service and exclusivity. This is driving the growth of innovative and flexible shared ownership products that cater to individual needs.